Photography and Video Licensing Agreement
Draft for legal review — pending final business and legal verification. This text has not yet been approved by a lawyer. Fields marked [TO VERIFY:] must be completed before launch.
Version 2 · Effective date: [TO VERIFY: date of approval]
1. The parties and what you buy
This agreement is between Lao Culture Media [TO VERIFY: registered legal name of the business], Ban Phan Luang, Luang Prabang, Lao PDR [TO VERIFY: full registered address and registration number] (“Lao Culture Media”, “we”) and the person or organisation that buys a licence (“you”). When you buy a licence for a photograph or video clip (“the Content”), you receive a right to use it. You do not buy the Content itself: copyright stays with Lao Culture Media or the photographer who licensed it to us.
2. What every licence gives you
- Non-exclusive: others may license the same Content.
- Worldwide and perpetual for the use allowed by your licence type, as long as you respect this agreement.
- Non-transferable: only you, or the client named in your order, may use it. Printers, editors or agencies may handle the file only to produce your project.
- One project per licence: one production, campaign, publication or website. Using the same Content in an unrelated project needs a new licence.
- The original file at the resolution you bought (for example HD or 4K for video), delivered by download.
- A PDF licence certificate showing the item, licence type, licence version, resolution, date and order number. Anyone can check that a certificate is genuine at /verify/.
3. The five licence types
| Licence | Allowed | Not allowed |
|---|---|---|
| Personal | Private, non-commercial use: personal websites and social accounts without income, gifts, prints for your own home. | Any business, client, monetised or promotional use. |
| Creator / Online | Your own monetised channels: YouTube, podcasts, blogs, newsletters and social media, including sponsored posts on your own channel. | Paid advertising (ads you pay platforms to show), broadcast, client work. |
| Editorial / Educational | News, magazines, books, documentaries of public interest, classes, academic and non-profit education. | Advertising or promotion of a product, service or brand; changing the meaning of the image. Credit “© Lao Culture Media” is required where credits are normally given. |
| Documentary / Broadcast | Documentary films and series, television, streaming, festivals, and trailers promoting that production. | Advertising for third-party products or services. |
| Commercial / Advertising | Paid advertising on any channel; corporate, hospitality and tourism marketing; packaging; client and agency work. | Only available when the item has the model and/or property releases needed for commercial use (shown on each item). Not for resale as stock. |
Extended or exclusive rights (unlimited print runs, merchandise for resale, exclusivity, buy-out) are never sold through the shop. They are agreed in writing after a quote request.
4. What no licence allows
- Reselling, sharing, sub-licensing or giving away the original file, or offering it as stock, a template, wallpaper, print-on-demand item or NFT.
- Using identifiable people in a way that is defamatory or links them to a sensitive subject (health, politics, sexuality, crime, religion), or that suggests they endorse something, unless a release covers it.
- Using monks, temples, ceremonies or sacred objects in a way that disrespects Lao culture or Buddhism.
- Using the Content to train, fine-tune or test artificial-intelligence or machine-learning systems, unless we agree in writing.
- Using the Content as a trademark, logo or business identity.
- Removing copyright or credit information embedded in the file.
5. Releases and sensitive subjects
Each item page shows whether model or property releases are on file. Items without the needed releases are offered only for licence types that do not require them. Items marked “Rights verification in progress” cannot be licensed until we have confirmed ownership and releases. You are responsible for using the Content lawfully where you publish it.
6. Delivery and downloads
After payment is confirmed, the original file and certificate are available in My account › Licenses & downloads. Each licence includes up to five downloads. Each download link is personal and valid for 10 minutes. Please keep a safe copy; if you have used all downloads, contact us.
7. When a licence ends
If an order is refunded, cancelled, fails or is charged back, the licence ends at once: the certificate is marked “revoked” and downloads stop. If you seriously break this agreement, we may end the licence by written notice. You must then stop using the Content in new material and delete the files.
8. Our promise and its limits
We confirm that we have the right to grant the licence you bought. If a third party claims that your permitted use infringes their rights, tell us promptly and we will work with you to resolve it. Except where the law does not allow it, our total responsibility under a licence is limited to the price paid for that licence. [TO VERIFY: indemnity and liability wording under applicable law]
9. Versions and law
Your certificate names the licence version you bought; later changes never reduce rights you already purchased. Governing law and courts: [TO VERIFY: governing law and jurisdiction]. Mandatory consumer-protection rules of your country of residence still apply.
10. Demonstration shop and sample certificates
Our test environment may show items as demonstrations. A demonstration checkout takes no payment and issues a sample certificate numbered LCM-S-… with a watermarked preview file. A sample certificate is not a licence: it grants no right to use, copy or publish the image. Only a certificate numbered LCM-L-…, issued after a confirmed payment, is a licence. Anyone can check a certificate on our verification page.
11. Contact
contact@laoculturemedia.com · +856 20 55 28 19 16